Plastic tray It is a new type of packaging material, which has the advantages of light volume, density, strong hardness, long life, and can be recycled for many times. These characteristics have prompted the rapid development of blister tray industry. However, at the same time, the development of blister tray industry is also faced with three major constraints, which are limited capacity, fierce competition and immature market.
First, capacity is limited. Although the advantages of blister tray are sought after by many enterprises, due to the high investment cost of blister tray production, large-scale investment by enterprises before production of product demand may lead to the risk of excess production capacity, which also makes the manufacturers of blister tray hesitate to expand production scale.
Secondly, the competition is fierce. The competition in blister tray industry has entered a white hot stage, and the way of competition includes both price competition and quality competition. Therefore, blister tray enterprises need to have higher production technology and better product quality in order to remain invincible in the fierce competition environment.
The market is immature. because Blister tray market Therefore, many consumers have limited understanding of blister tray, which makes blister tray enterprises need to overcome some obstacles in market promotion. In addition, some consumers also misunderstand that cardboard boxes can replace blister trays, which has become a major obstacle to the promotion of blister trays.
In conclusion, despite the rapid development of blister tray industry, the three major constraints of limited capacity, fierce competition and immature market have brought challenges to blister tray enterprises. Therefore, blister tray enterprises need to recognize these three constraints, and take better measures to improve production efficiency and product quality, strengthen market publicity and promotion, so as to meet the growing market demand and enhance the competitiveness of enterprises.